Services
Three ways I work.
Pick the one that fits where your brand is right now.
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SERVICE 01 — FRACTIONAL CEO / ECOMMERCE CONSULTING
The full operator seat, without the full salary. I plug in as the senior ecommerce voice on your team — running the site, building the GTM, owning the P&L, and making the calls that founders shouldn't have to make alone.
What's included:
Bi-weekly strategic ops call + daily Slack access
Site build/redesign orchestration end-to-end
Go-to-market planning across paid, organic, retention
Vendor + agency selection and management
Hiring scopes, interview support, comp benchmarking
P&L reviews, unit economics, runway modeling
Direct access to my operator network (EO, supplier contacts, dev shops, ad partners)
Best for:
Pre-launch founders raising or about to launch
$1M–$5M brands stuck on the next plateau
$5M–$10M brands hiring their first real exec team
Investment: $15,000 / month · 3-month minimum
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SERVICE 02 — TIKTOK SHOP MANAGEMENT (CREATORS + GMV MAX)
TikTok Shop is the biggest unclaimed revenue line in DTC right now, and most brands are leaving it on the floor. I run your shop end-to-end: creator sourcing, affiliate management, GMV Max ad strategy, sample logistics. You ship product. I drive the GMV.
What's included:
Shop setup, listing optimization, pricing strategy
Creator outreach and onboarding (target: 20–50 active creators)
Affiliate program structure and commission tuning
GMV Max campaign setup and ongoing optimization
Sample fulfillment coordination with your 3PL
Weekly performance reporting + monthly strategy review
Best for:
Brands on Shopify doing $500K+ that haven't cracked TikTok
Brands on TikTok Shop but flat — listings sit, creators ghost
Founders who want the upside without learning the platform
Investment: $5,000 / month · 3-month minimum
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SERVICE 03 — AI AUTOMATION FOR DTC OPERATIONS
Every DTC team is drowning in repetitive work: customer service tickets, product photo variants, weekly video content, weekly reports, inventory reconciliation, social repurposing. I build custom AI workflows that handle the boring 80%, so your team gets to do the 20% that actually moves the brand.
Common projects:
Customer service AI agent (Gorgias / Zendesk / Shopify Inbox)
AI video animation + auto-generated weekly performance reports
Content repurposing pipelines (long-form → social cuts)
Inventory + reorder forecasting
Lead scoring + outbound personalization
How it works:
- Free 30-min scoping call to identify the highest-ROI workflow
- 2. Fixed-price project quote (typically $5K–$25K)
- 3. Build, test, deploy, train your team
- 4. Optional retainer for ongoing maintenance
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COMMON QUESTIONS
Do you take equity instead of cash?
Sometimes. For pre-launch brands or unique strategic fits, I'll consider a hybrid. Default is cash retainer.
Do you sign NDAs?
Yes, mutual NDA before any deep dive.
How many clients do you take at once?
Capped at 3 fractional CEO clients. Unlimited TikTok Shop clients within capacity (currently 6 slots). AI projects are sequential.
What's the minimum commitment?
3 months on retainers. AI is per-project, no minimum beyond the SOW.
Do you only work with consumer brands?
Yes. DTC, CPG, and ecommerce-first brands only. I don't do B2B SaaS, services, or marketplaces.
Where are you based?
Miami. I work remote with brands anywhere. Happy to come on-site for kickoffs or quarterly reviews — travel billed separately.
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LET'S BUILD SOMETHING.
30-minute intro call. No pitch deck. We'll talk about where your brand is, where it could be, and whether I'm the right person to help you get there.
Email: mike@mikesill.com